Juneteenth, celebrated on June 19th, marks the day in 1865 when enslaved African Americans in Texas were informed of their freedom—two full years after the Emancipation Proclamation. This day is not only a celebration of emancipation, but also a reflection on the resilience and contributions of African Americans throughout history.
In the realm of Diversity, Equity, and Inclusion (DEI), Juneteenth is a beacon, illuminating the ongoing struggle for racial equality and the work that remains ahead. Companies providing DEI consultancy and training should be leading the charge in acknowledging and celebrating this significant day. It is an opportunity to amplify Black voices and narratives, highlighting the richness of their experiences and contributions.
However, concerns arise when businesses offering DEI services fail to observe or celebrate Juneteenth. This dissonance between what they advocate, and their actions can lead to skepticism about their commitment to true diversity and inclusion.
The issue deepens with the current state of supplier diversity. On the surface, it appears to be a positive step towards inclusion by aiming to diversify the vendors and suppliers a company works with. In reality, however, it often becomes a performative act. Black-owned firms are treated as tokens rather than full partners, used to fulfill diversity quotas without being afforded real opportunities for growth and development.
In many cases, supplier diversity certification programs do not provide adequate support to Black-owned businesses. The unfortunate assumption that these firms lack scalability or cannot produce large quantities often prevails. Additionally, the consulting world often operates on a “pay-for-play” basis, creating barriers for those who cannot afford the entry price.
True diversity and inclusion require more than just representation—it demands genuine engagement, communication, and collaboration with underrepresented communities. Businesses must look beyond tokenism and strive to create environments where diverse voices are heard, valued, and influential.
As we commemorate Juneteenth, let it remind us of the importance of intentionality and sincerity in DEI efforts. It is time for companies to evaluate their practices, scrutinize their actions, and ensure alignment with their professed values. Let us move beyond performative gestures and make substantial strides towards creating a more inclusive and equitable society.
